eclean press kit
Updated July 2026

The current version of this kit, with usage rules and the brand basics
visualized, is always at https://eclean.gg/press-kit/

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About eclean
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eclean is a maintenance app for Windows 10 and 11. It cleans junk files,
adjusts system settings, manages startup programs, uninstalls software,
and reports on the hardware it runs on. Each change is explained in
plain language before it is applied, and supported changes can be undone
afterward. The app is free to use; optional Pro and Family subscriptions
fund it, rather than advertising or the sale of user data. eclean is
developed by eclean Labs AB, a Swedish company founded in 2025 by the
team behind the open-source Windows project AtlasOS.

What it is: A maintenance app for Windows 10 and 11
Price: Free, with optional Pro and Family plans (The free tier has no
expiry and no ads.)
Founded: 2025 (By the team behind AtlasOS.)
Company: eclean Labs AB (Swedish aktiebolag, org.nr 559546-5831.)
Based in: Skellefteå, Sweden
Founders: Jack Holmes and William Hallin
Website: eclean.gg
Press contact: press@eclean.gg

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What is in here
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logos/  Nine lockups, each as SVG and a 4x PNG with transparency.

  eclean-wordmark
    The default: orange lettering, white wrench in the tile. For white and
    other light surfaces.
  eclean-wordmark-on-dark
    The same lockup with white lettering, for dark surfaces.
  eclean-wordmark-orange
    Flat orange with the wrench cut out, so the surface shows through it.
    For one-color print.
  eclean-wordmark-black
    Single-color print, faxes, and anything that has to stay neutral.
  eclean-wordmark-white
    Knockout for dark photography and video lower thirds.
  eclean-mark
    The app icon: a white wrench on the orange tile. Use it where the name
    is already on screen.
  eclean-mark-orange
    The same tile with the wrench cut out rather than painted white. For
    one-color print.
  eclean-mark-black
    For single-color print and stamps.
  eclean-mark-white
    Knockout on dark surfaces and photography.

screenshots/  Ten captures of the app at 2176x1338, unmodified.

  home.png
    The dashboard: module status, live CPU, memory, and network readings,
    and the eclean score.
  optimizer.png
    Windows tweaks grouped by what they affect, each one a switch you flip
    yourself.
  optimizer-modal.png
    What a tweak actually changes, in full, before it is applied.
  cleaner.png
    Junk categories with the apps and browsers each one covers.
  cleaner-results.png
    What a scan found, itemized by category, with nothing deleted until you
    say so.
  booster.png
    Startup apps with their publisher and install date, ready to be switched
    off.
  booster-dns.png
    Public DNS resolvers compared on encryption and filtering, testable
    before switching.
  uninstaller.png
    Installed software with sizes and publishers, including UWP apps and
    browser extensions.
  uninstaller-confirm.png
    The prompt that says plainly when an action cannot be undone.
  your-pc.png
    The hardware and Windows build, with sensors, disk health, and repair
    tools alongside.

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Color
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#FF8200  Fresh Orange
    The brand color, and the one thing on a page you can act on.
#FFCF9D  Morning Orange
    The light end: washes, tinted surfaces, and anything that needs warmth
    without shouting.
#2C1A07  Night Orange
    The dark end: the surface the other two sit on, and the ground under
    white type.

Fresh Orange is a surface color. Orange text on white needs a darker
orange, #B45000, to clear 4.5:1.

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Type
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Red Hat Display - Headlines and anything set large. Semibold and bold,
tightened tracking.
Red Hat Text - Body copy, labels, and interface text. Regular and
medium.
Red Hat Mono - Figures, file paths, and data. Never decoration. Regular.

All three are open source under the SIL Open Font License, so you can
install and use them without asking.

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Using these
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- Use these assets in editorial coverage of eclean without asking us
first.
- Keep the files as they are: no recoloring, redrawing, or cropping the
mark.
- Don't use the logo in a way that suggests eclean endorses your
product.

Anything else, including interviews and high-resolution portraits:
press@eclean.gg
